This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.
What is a Google Post?
Since the end of June 2017, local businesses can use the new Google Posts feature of Google Business Profile.
Google Posts are short updates you publish directly through your Google Business Profile (GBP), allowing your Business to communicate real-time information directly in Google search results and on Google Maps. They are a powerful local marketing and customer engagement tool: it’s an opportunity for shops to offer discounts, promotions, announce sales, menu changes, or specific events!
1. Key Visibility and Positioning
Posts are designed to capture the user's attention when they search for your Business by name (brand query) or when they perform a relevant local search.
Where can you see them? Posts mainly appear in the Knowledge Panel of your Business, which is the large information box displayed on the right side of Google search results on desktop, or at the top on mobile. They are also visible under the "Updates" tab on your Google Maps profile.
Mobile Priority: Since a large part of local searches are done on mobile, the display of Posts is optimized for these devices, making them immediately visible and clickable.
Here is an example of a Google Post appearing in the Knowledge Panel on Google:
2. The Different Types of Google Post
Post Type | Main Objective | Typical Content | Lifespan |
Offer | Promote a discount or sale. | Promo codes, discount percentages, usage conditions. | Up to 1 year (based on the end date you set). |
News | Announce general information or news. | New product, service, schedule change, special announcement. | 7 days (before being archived). |
Event | Promote a specific activity on a given date. | Concert, open house, webinar, workshop. | Up to the end date of the event. |
3. Elements of an Optimal Post
Image/Video: A high-quality image (minimum 480x270 pixels, ratio 4:3 or 1:1) or a short video is essential to catch the eye.
Text: A maximum of 1,500 characters is allowed, but only the first 100 characters are generally visible without clicking. Conciseness is therefore crucial.
Call to Action (CTA) Button: Each Post can include a clickable CTA (e.g., Buy, Sign up, Learn more, Call), directing traffic to your website or a specific landing page.
It is not possible to publish videos in posts from Partoo.
4. Rule Regarding Google Post Content
The following elements must not be included in the text of a post:
links to a website
phone numbers
email addresses
keywords related to regulated products and services including: alcohol, tobacco, gambling, financial services, pharmaceuticals and unauthorized dietary supplements, as well as health devices and medical devices.
The keyword “price” as well as currency symbols ($, €) are rejected by Google
Regarding the photo used:
Its size must not exceed 10000 × 10000px and it must have a maximum weight of 5Mb. (You can resize your image online like on this site)
Text must not cover more than 10% of the total photo surface
Hotels cannot create “Offer” posts and the main category “Cannabis Store” prevents the publication of Google posts.
How to publish a Google post from Partoo?
With the Post feature, you can centralize your posts on Google, Facebook, and Instagram directly from your Partoo account. This tool is designed to help you effectively share your special offers, upcoming events, and other news with your audience.
Click on the “Posts” tab in the left menu then “+ New” at the top right of your screen;
💡 A shortcut to post creation is available on your Partoo homepage in the “Home” tab. Click “Create a post” to be redirected to the post management tool.
Select Google, choose the post type (News, Offer, Event). If you select multiple platforms (with Facebook and Instagram), a News post will be created by default; Offer and Event posts are specific to Google.
Then select the Business(es) for which you want to publish a post on Google.
Then add a photo in the format indicated on the right. You can delete the photo by hovering over the image; a trash icon will appear.
Write the post content and add an action button to the offer or your website (optional);
Preview your post on the right.
Schedule the publication date and time or publish immediately.