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Why talk about indirect distribution on certain social networks?
At Partoo, we talk about indirect distribution when certain sites or social networks use our direct distribution sites as reference data. This is the case, for example, for the following sites that provide data to other platforms:
Facebook provides its data to its subsidiaries Whatsapp and Instagram, respectively acquired by the American giant in 2014 and 2012
Google My Business whose data is used among others by Mapstr
Foursquare whose data is integrated into Twitter, Pinterest, Flikr, and Path!
1. The example of Mapstr, a rapidly growing French social network:
Mapstr is an application launched in France in July 2015 that defines itself as the "first app that allows you to save all your favorite addresses, sort them, find them, and share them on a world map." After a 1 million euro fundraising in 2015, Mapstr attracted several hundred thousand young people, drawn to this half-map, half-social-network application.
Google My Business being an easily accessible source of information, having your data updated there thanks to Partoo also allows you to indirectly distribute your hours, photos, and website on all the new social networks including Mapstr!
2. Instagram & Whatsapp, the gems acquired by Facebook:
If you have a local Facebook page and your information is updated thanks to Partoo, then internet users can easily find you on Instagram or send the geolocation link of your business on Whatsapp! Below, you see a search for Burger King on Instagram: by clicking on one of the network's restaurants, you access all the photos taken at that location!
Distribution on these sites being "indirect," it cannot be guaranteed by the Partoo teams, as it depends on the proper integration between our direct distribution sites and the indirect distribution sites.
