Domain authority (DA) is a scoring system developed by American research institute Moz that makes it possible to estimate the quality of a website based on a series of indicators, such as how reliable search engines consider the site to be, number of links, SEO history, traffic, etc., all condensed into a single score. Domain authority scores vary from 1 to 100, a high score corresponding to a high level of authority.

The higher a site’s domain authority, the more likely your presence on this site is to have a positive effect on your SEO. Listing your website on a platform with a poor domain authority, on the other hand, will be penalised by Google, which is why we’re looking, today, at quality backlinks.

All of Partoo's publication sites have over 1 million unique visitors per month and a high domain authority score. The presence of backlinks directing traffic towards your site is a positive thing in terms of your SEO. To view the domain authority scores of each of our publication sites click here and go to the site in question.

Understanding the other factors involved in local SEO

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