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What is Domain Authority and why is it important?

Domain Authority is a website's authority score: the higher the score, the more Google considers the site high quality.

Written by Partoo

This article was automatically translated by artificial intelligence. For accurate information, please consult the original French version.

Domain Authority (DA) is a score developed by the American research institute Moz. It estimates a website's quality based on various indicators combined into a single score: search engines' trust in the site, number of links, SEO history, traffic... Domain Authority scores range from 1 to 100, with higher scores indicating greater authority.

The higher a site's Domain Authority, the more your presence on that site positively impacts your SEO. Conversely, listing your website on a platform with poor Domain Authority will be penalized by Google: this is why we now talk about quality backlinks.

All Partoo distribution sites have over one million unique visitors per month and a strong Domain Authority. The presence of backlinks pointing to your site is positive for your SEO.

To get the Domain Authority of each of our distribution sites, you can calculate it directly from the official MOZ site: https://moz.com/domain-analysis. Just enter the main page URL of the site you want to evaluate.

 

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