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Best Practices for Testing Your Store Locator

Discover a methodology and checklist for effective testing

M
Written by Margaux

This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.

The testing phase is crucial before launching a Store Locator. It ensures the staging environment matches the functional specifications and the approved mockup.

The Partoo project manager provides a test plan to centralize your feedback:

  • Detailed description of the observed feedback and expected behavior

  • Specification of the page type and device used

  • Screenshots

  • URL of the concerned page

I. Methodology

1. Prepare the necessary tools

  • Mockup: check graphic elements (colors, typography, spacing, structure).
    Functional Specifications Document: check functional behaviors (search, filters, etc.).

  • Staging environment

2. Test all page types

A Store Locator generally includes:

  • Main page

  • Geographic area pages (regions, departments…)

  • Index page

  • Pages Business

3. Test on different environments

  • Devices: Desktop & Mobile

  • Browsers: Chrome, Firefox, Safari

  • Operating systems: iOS & Android

II. Checklist

A. Cross-checks

  • Tracking

  • Cookies

  • SEO (tags, metadata, indexing)

  • Content and translations

B. Checks by page type

1. Main page

  • Header / Footer

  • Banner

  • Breadcrumb

  • Page title

  • Search bar and Locate me button

  • Filters

  • List & map of Businesses: name, reviews, hours, address, CTA (Info, Directions, etc.)

  • Map: default zoom, dynamic update

  • “Geographic area” section

2. Geographic area pages

  • Breadcrumb

  • Title

  • Display and sorting rules for Businesses

3. Index page

  • Breadcrumb

  • Title

  • Links to Geographic area pages

4. Business page

  • Banner

  • Breadcrumb

  • Main information: name, reviews, hours, address, phone

  • Distance + CTA

  • Map

  • Navigation bar

  • All specific sections

  • Nearby Businesses

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