The Competitive Benchmarking tool allows you to monitor and measure your Google position for a given keyword and your e-reputation compared to national and local competitors.
How Can I Track My Results?
To maintain a comprehensive view of the competitive landscape, Partoo offers two views:
Central view: this view aggregates the average results of all your locations, as well as those of your national competitors. It is displayed when more than one location is selected.
Local view: this view shows the results for a specific location compared to the top 20 businesses appearing on Google in its operational area. It is displayed for a single location.
What Statistics Are Available?
You can track results related to your locations' Google positioning and reputation:
In the central view (more than one location)
Google positioning: The average position across all evaluated locations.
Appearance rate: The number of times a location of a given brand appears in searches.
The average number of reviews for your locations on Google.
The average rating of your location's reviews on Google.
In the local view (single location)
Google positioning: The ranking of your location compared to the top 20 results on Google in your area.
The number of reviews for your location on Google.
The average rating of your location's reviews on Google.
The data are updated once a month on the same date for the chosen keyword.