Tags allow you to categorize your reviews (Google, Facebook and TripAdvisor) to better understand your clients' expectations on the topics you care about (ex. welcoming, prices, menu, etc).
How to create a tag?
⚠️ Only the users who have the 'Administrator' role can create tags.
Go to the 'Reviews' section, then to 'Voice of the customers'
From this page, click on "Filters" and select "Reviews"
Click on the button 'Add a tag' at the bottom right of one of your reviews
Write down the label for your tag in the search bar (ex. 'welcoming')
Click on 'create the welcoming tag' beneath the search bar
How to edit a tag?
Go to the 'Reviews' section, then to 'Voice of the customers'
From this page, click on "Filters" and select "Reviews"
Click on the button 'Add a tag' at the top right of one of your reviews to view the tag list
Place your mouse on the tag you would like to edit and click on the pen icon 🖊️ on the right
Here you can:
Rename the tag: edit the tag label directly in the text field
Edit the colour of the tag: select which colour you would like to apply to this tag
Delete the tag: click on the 'Delete' button
Click on 'Save' to save your edits.
How to tag a review?
Go to the 'Reviews' section, then to 'Voice of the customers'
From this page, click on "Filters" and select "Reviews"
Click on the button 'Add a tag' at the top right of the review you want to tag
Click on the desired tag to categorize the review. You can add more tags to the same review.
To delete a review tag, click on the cross at the right of the tag
Activate automatic tagging with Review Management +
If you’ve subscribed to Review Management +, the premium tier of Review Management, you have access to automatic review tagging.
AI categorizes your reviews automatically (by theme, sentiment, etc.) for in‑depth analysis and a better understanding of your customers’ expectations—no manual intervention required.
To activate the feature:
Go to Settings ⚙️
Open “Reviews,” then the “Tags” tab, and click “Auto Tags”
Switch the automatic tagging feature from “Paused” to “Active”
Select the tags you want to use:
Predefined and recommended tags by Partoo (in blue): tested by our teams and automatically translated in the interface based on the user’s language.
Custom tags (in orange): you can create tags tailored to your specific industry.
If you choose to add your own tags, avoid using abbreviations or overly technical terms. Instead, opt for neutral, easy-to-understand language.
Please note that custom tags are not translated automatically — you will need to enter them directly in the language you want all users to see.
Set the maximum number of tags per review (we recommend no more than three for optimal analysis)
Click “Save.”
Enable retroactive tagging with Review Management +
If you’ve subscribed to Review Management + and configured your automatic tags, you can apply this AI-driven tagging system to the past 24 months of reviews—ensuring you retain your entire historical record.
Once your automatic tags are configured, here’s how to enable retroactive tagging:
In Settings ⚙️, under the “Tags” tab, click “Retroactivity”
Select the locations on which to apply retroactive tagging
Choose whether to keep or replace existing tags
Click “Start Retroactive Tagging”
Enter your email address and confirm
The process can take up to 24 hours; you’ll be notified by email when it’s complete
You may run retroactive tagging up to three times