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Our Review Management solution allows you to manage, from your Partoo interface, the reviews of your Business on 3 essential platforms: Google Business Profile, Facebook, and TripAdvisor. Discover here why it is crucial to monitor your reviews and respond to them to gain visibility and customer satisfaction.
You can also connect other review platforms on your end via our API — see section 4 for more details.
1. Google Reviews
Google Reviews are reviews posted by users of Google or Google Maps as shown below:
In recent years, Google Reviews have become increasingly important, both in terms of reputation and natural referencing. The main issue today is "review verification," to which Google responded by creating the "Local Guide" status.
2. Facebook Reviews
Reviews posted on Facebook by users are now called "recommendations."
Users answer the question "Would you recommend this organisation?" and 2 answers are possible:
Recommended
Not recommended
Facebook Reviews now play a key role in the Customer relationship and brand image on social networks. Although they no longer have a direct impact on Google referencing, they remain very visible to users on Facebook and must be monitored and handled carefully.
3. TripAdvisor Reviews
TripAdvisor is an essential platform for any Business with a partly tourist clientele: reviews are at the heart of their strategy, and responding to them is extremely important!
4. Other platforms
Two API endpoints are also available, enabling to connect external review sources to Partoo. Once connected, you can centralise and respond to these reviews directly in Partoo: https://developers.partoo.co/guides/api/resources/reviews/retrieve-reviews#custom-review-partners