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How important is it to follow and respond to reviews?
How important is it to follow and respond to reviews?

Answer the Google My Business & Facebook reviews to win customers, build customer loyalty and improve your SEO.

Partoo avatar
Written by Partoo
Updated over 3 years ago

Are you reluctant to subscribe to Review Management? Here are 3 figures that show the importance of having good reviews, knowing the latest posted reviews, and responding quickly:

  • 84% of Internet users trust online reviews as much as they trust recommendations from friends and family when visiting an establishment!

  • 90% of Internet users read less than 10 reviews before making up their mind about a local establishment: it's therefore in your interest to be aware of the latest reviews posted on your establishment 😄

  • 58% of Internet users attach great importance to the overall rating and 22% to the fact that the establishment responded well to the reviews!

Whether you have one or thousands of local establishments, no matter what happens, you will not be able to prevent Internet users from giving their reviews of your products, your punctuality, your service, your friendliness, etc. Whether you have positive or negative opinions, it is crucial to respond to them to show that customer service is at the heart of your concerns!

Remember, reviews are visible to all, loyal customers as well as potential visitors. Review responses are powerful tools that can help you convert a dissatisfied customer into a loyal one, or even attract more visitors.

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