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What is a structure of locations?
Creating a structure of Locations on Facebook (also called a structure of Location Pages or Facebook Locations) allows a multi-site company to have:
a main page (Organisation),
and child pages for each point of sale.
This structure facilitates the management of local pages (hours, addresses, reviews) while maintaining brand consistency. You can manage all your pages from the Meta Business Manager.
Why optimize my structure of Locations?
A good structure of Locations offers many advantages, including:
🎯 Better local visibility:
A well-optimized structure of locations allows each point of sale to appear in Facebook search results and on Facebook Maps.
It also improves Local referencing on Google, thanks to Facebook's Domain Authority: https://help.partoo.co/fr/articles/1175621-qu-est-ce-que-le-domain-authority-et-pourquoi-est-ce-important
🔍 Up-to-date local information
Each local page can have:
its own address, phone number, hours, etc.
specific posts (events, promos, news)
This ensures accurate information for each customer, depending on their location.
💬 Collection of reviews and interactions by point of sale
Each location can collect distinct customer reviews.
This helps to:
track customer satisfaction by store
respond locally to comments or messages.
📈 Geolocated advertising campaigns
Facebook Ads allows you to:
launch local campaigns (by geographic area or specific location)
measure performance by point of sale
Optimizing the structure facilitates precise targeting and advertising return on investment.
🧩 Centralized management, local execution
Thanks to Meta Business Manager:
The Organisation retains control (branding, global content)
Local teams can publish or moderate their page
🛡️ Removal of duplicates / fake pages
Optimizing the structure allows you to:
merge unofficial pages (created by customers or former employees)
avoid confusion among customers
protect the brand image
How to create a good structure of Locations?
✅ What are the prerequisites?
Be an administrator of the main page.
The main page must be classified as a local business.
Have a configured Business Manager.
🛠️ Steps to create the structure of locations
Here are the steps to follow to create a structure of Locations:
Go to business.facebook.com then select your business
Access the Locations feature from the Business Manager: https://business.facebook.com/business_locations/
Facebook will then ask you to remove the address from your Organisation page, you will need to accept to continue
Associate your main page
select your main page, which will represent the Organisation.
Facebook will create a hierarchical structure between this page and the future local pages.
From the Business Manager, click on "Add a location" at the top right of the page, you can then create a new page:
Either manually (address form, phone, hours...)
Or by CSV import (practical for multiple sites)
Facebook automatically creates a local page per Business.
🔧 Practical tips
Local page names: Facebook adopts the format Main page name + City (editable).
Reviews and posts: Each local page can receive its own reviews and posts, but advertising campaigns can be managed centrally.
Avoid creating local pages manually: This can cause problems with merging or structure.