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General information:
Site type: Indirect broadcast GPS
Users worldwide: 120 million including 14 million in France
Domain authority: 91 / 100
What is Waze?
Waze, much more than a simple GPS app, is an essential community mobility platform for drivers. For brands with physical points of sale, ensuring their information is correct and up to date on Waze is crucial to generate in-store traffic (web-to-store).
Acquired in 2013 by Google, Waze has since grown from 40 million to over 120 million users worldwide including 14 million in France, its leading market in Europe.
This is where our Presence Management solution comes into play: https://help.partoo.co/fr/articles/3606392-les-principales-fonctionnalites-du-presence-management-de-partoo
Broadcasting your Businesses' information on Waze
For Waze, broadcasting Business information is mainly done through two mechanisms:
Direct Broadcast: Partoo is a partner of Waze and other GPS systems (like Apple Maps, Here, TomTom) to send your Businesses' basic data directly.
The Google Ecosystem: Waze is owned by Google. The app heavily relies on map integrations and public place data notably from the Google Business Profile (ex-Google My Business) API. By keeping your Google listings flawless and up to date via Partoo, you ensure a reliable data source for Waze through a chain effect.
What information is broadcast on Waze?
Here is the list of information available on Partoo that will be broadcast on Waze:
the Business address,
the phone number,
the short description,
the website.
the opening hours.
Step 1: Centralizing Data in the Partoo Interface
First of all, all information related to your points of sale must be perfectly filled in and validated within the Partoo platform.
Login: Log in to your Partoo interface.
Update: In the "Businesses" section, make sure all fields are up to date for each point of sale:
Main information: Exact name (without unnecessary keywords), full address.
Precise geolocation: Check that the GPS point on the map is correct.
Hours: Usual hours and, if applicable, Special hours (holidays, temporary closures).
Contact details: Phone number and website.
Categories and Attributes: Fill in the services and attributes that best describe your activity (e.g., parking, disabled access, type of cuisine, etc.), as Waze uses them for searches.
Input method: Brands often use the Partoo web platform, Excel files for bulk updates, or an API feed connected to their internal database.
Step 2: Automatic Broadcasting
Once the data is recorded and validated on Partoo, the automation work begins:
Synchronization: Partoo automatically sends updated Business listings (new creations or modifications) to its network of direct partners, including Waze.
Broadcast Control: You can track the status of your information broadcast in the Partoo interface, especially in the "Broadcast" tab of your Business, to ensure the data is properly taken into account by Waze and other platforms.
Consistency: The main advantage is that any change (for example, a change of hours) made in Partoo is reflected on Waze and other sites simultaneously, ensuring consistent information everywhere.
Step 3: Waze Integration Delay
The delay between sending information by Partoo and its display on the Waze app depends on Waze's data integration cycle:
For static map information (address, POI, name), it can take from a few days to a few weeks for Waze to integrate the new data set.
How does Partoo help you attract more customers via Waze?
Waze retrieves your Businesses' information from the Partoo database. It's faster and simpler. Once your Business is listed on Waze, app users can find it, calculate how long it takes to get there, access services, phone number, website, or hours:
Moreover, Waze users can add additional information like nearby parking, payment methods, or photos.
Waze also incorporates reviews from Foursquare and Google Business Profile to enrich its database, and users can share their trips, destinations, or location via email and SMS. Thanks to Partoo, you ensure your information is up to date on one of the most used GPS apps in France!