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At Partoo, we wanted to make life easier by sharing some best practices with you! All Google Business Profile categories are available on our interface (primary and secondary categories).
Categories are crucial to appear in Google results: they allow the search engine to offer appropriate results. Thanks to categories, Google provides users with the most relevant results possible: it is therefore important to define them carefully!
Selecting a Google Business category
Categories are used to describe your Business and your activities. They determine when your profile will appear in user searches. For example, if your category is "Pizzeria," Google may display your Business in searches such as "Restaurants," "Italian Restaurants," or "Pizza." Other sites have similar referencing methods.
The primary category also defines your "place label," that is, the icon displayed on Google Maps as shown below (but also on Waze, Apple Maps, and other GPS systems where Partoo distributes your information).
For each of your Businesses, you must choose a primary category and secondary categories that can go up to 9 🚀.
Partoo offers you a suggestion of secondary categories related to the primary category provided for your Business.
Tips for choosing your categories:
Choose a category that describes your Business as a whole: if your Business is a hospital with a restaurant, do not add the "Restaurant" category. It is up to the Business to create its own profile with "Restaurant" as the primary category. However, if you offer several services such as pharmacy and parapharmacy, include both categories 😄
Choose specific categories: if you select a specific category such as "Hotel complex with golf," Google will implicitly include more general categories such as "Hotel complex," "Hotel," and "Golf course."
You have the choice, but you cannot create your own category: the list of categories is relatively long. Also note that Google can detect information related to your categories by analyzing your website and mentions about your Business on the web: Google will then automatically add them to your profile!