This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.
Before starting
The Partoo Store Locator is hosted on a dedicated subdomain (e.g. storelocator.mybrand.com).
⚠️ Choose your URL carefully: once the first DNS record is made, it cannot be changed. The chosen domain must also belong to you.
Access Store Locator settings
Go to the Settings of your Partoo account.
Click on "Store Locator".
You access the configuration screen with 4 sections: Appearance, Business Page, Metadata and structured data, and Publishing.
💡 You can preview your Store Locator at any time by clicking on "Preview" at the top right.
Step 1: Configure appearance
Click on "Appearance" to customize the design of your Store Locator with your organisation's colors.
Choose the Logo & the Favicon
Header logo: upload your logo (recommended format: 140×50 px, JPG/PNG, max 2 MB). You can associate a redirect link (e.g. your main website).
Favicon: small icon displayed in the browser tab (recommended format: 50×50 px, ICO, max 2 MB).
3. Choose the Google Fonts font of your choice from the dropdown menu.
4. Customize the 3 colors of your Store Locator:
Background color: page background
Main color: CTAs, links, breadcrumb
Text color: titles and paragraphs
5. Adjust the button rounding using the slider (from 0 to 50 px).
💡 A real-time preview is displayed on the right: typography, buttons, and business map.
6. Click on "Confirm" to save.
To return to the configuration home page, click the cross at the top right.
Step 2: Configure the business page
Click on "Business Page" to choose the information displayed on each business page.
Select the main information that will appear at the top of each business page:
Ratings and number of Google Reviews: displayed in the results list and on business pages. (⚠️ Requires the Review Management module)
"Appointment booking" button: adds a booking CTA on your business pages. (This option is only available for Google categories that allow services to be specified)
3. Choose the sections to display and set their order by dragging and dropping:
Description | Presentation text from your business listing on Partoo |
Review carousel | The last 10 customer reviews (⚠️Requires the Review Management module) |
Services | Your prestations from your business listing on Partoo |
Photo gallery | The last 10 photos from your business listing on Partoo. The "main" photo is displayed first, followed by the 9 most recent photos. |
News (Posts) | Your Google posts created from Partoo |
4. Click on "Confirm" to save.
To return to the configuration home page, click the cross at the top right.
Step 3: Configure metadata and structured data
Set up structured data (schema.org tags) to optimize your SEO and GEO referencing.
💡This data allows search engines and AI agents (ChatGPT, Perplexity…) to understand and display your pages in local results.
Click on "Metadata and structured data".
Define the structured data of business pages
Select the data type corresponding to your activity (e.g. Automotive Business, Medical Business...).
Then select the specific data type (e.g. Auto Dealer, Pharmacy...)
💡 Choose the most precise type possible. The better search engines and AIs understand your activity, the higher your businesses rank in relevant customer searches.
3. Define the titles and meta descriptions for each page type:
Home page
Business page
Area pages
Index page
💡 Include in this order: the business name, its activity, and its city using tags.
Aim for 50 to 60 characters for the title, 140 to 155 for the description.
4. Once structured data and metadata are configured, click "Confirm" to save.
To return to the configuration home page, click the cross at the top right.
Step 4: Publish your Store Locator
Before publishing your store locator, remember to check the rendering using the available preview. To do this, click on "Preview" at the top right of the configuration home page.
To publish your Store Locator, click on "Publishing".
In the window that opens, enter the full name of your subdomain in the "Domain name" field. Example:
stores.yourbrand.com(Do not include "www" or "https://")
3. Click on "Confirm address".
⚠️ Reminder: Changing the URL after publishing strongly impacts existing SEO. Choose a permanent URL.
4. Once the subdomain is registered, add the DNS records provided by Partoo to your domain host, in two steps:
Click the 📋 (clipboard) icon next to each piece of information of the 1st record to copy it, then paste it into your host's DNS zone (e.g. OVH, Cloudflare, GoDaddy...)
Then return to Partoo to retrieve the information of the 2nd record in the same way: click the 📋 icon to copy each field, then paste it at your host.
Once the 2nd record is validated, your Store Locator is automatically published 🙌
💡The addition procedure varies depending on your host: consult their documentation or contact their support if needed.
Verification of each DNS record can take up to 48 hours.
Export your Store Locator URLs
Once your Store Locator is online, you can retrieve the full list of its URLs at any time by clicking the "Export your store locator URLs" button, available on the configuration home page.