This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.
If you manage the activity of a shopping center, a train station, a rest area, or an airport, one of your goals is to drive traffic to the point of sale! And in this case, Google Business Profile is surely already one of your priorities, just like other local referencing sites such as Waze, Apple Maps, or Facebook...
The Partoo team shares, in this article, part of its expertise in managing spaces that group multiple points of sale on Google Business Profile!
1. Review Management
You may have noticed that you have a Google Business Profile listing for your shopping center or train station! For some, you own it and respond to the many reviews from your customers, like on your local Facebook page, for example.
Generally, this listing has high visibility and often records thousands of reviews! 🤩 Note also that the user experience in a commercial space usually consists of a set of experiences at points of sale! It can therefore be useful to keep track of the reviews of the establishments that make up the space you manage.
Partoo manages the visibility of more than 150 brands (Fnac, Carrefour, Carmila, Starbucks, Promod, Courir...), do not hesitate to contact us to discuss the issue of review management.
2. Structure of a Shopping Center's Listings
A Google Business Profile listing for a shopping center or a train station is, on the surface, similar to that of a point of sale! However, some specificities are important to understand. 😃
The first is the notion of hierarchy between pages!
While browsing the web, Google Business Profile can identify that a point of sale of a brand like 1.2.3 is located within the Parly II shopping center. Be careful, this hierarchy is done automatically and cannot be set up from your Google Business Profile or Partoo interface 😓
Below is an example of user experience on mobile on the Google Business Profile listing of Parly II: it is possible to search for points of sale in the space by name and by activity!
In the context of a search by activity, all points of sale are listed according to the categories associated with them (click here to learn more about categories)
If you are a shopping center, a train station, an airport, or a highway rest area, it is therefore important to:
Ensure you own the Google listing of your space
Update photos, information, make Google Posts, or respond to reviews via your Partoo interface 😃
Encourage the brands located in your spaces to claim their ownership and better manage their point of sale information (hours, photos, reviews...) via a suitable solution like Partoo
Keep track of the reputation of points of sale to improve your overall value proposition
For any questions or to make an appointment with a local referencing expert, leave us your email or phone contact in the chat at the bottom right 😇