This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.
What is the zone served / service area?
This is a Google feature that allows local Businesses to specify and display their service area directly on their Google Business Profile as shown in the example below 😃
Therefore, if your Business serves a specific area, you can indicate it on its Google Business Profile. For this, you can ask your Customer Success or your Partoo account manager for advice 😇
Which types of companies is this feature for?
The "zones served" feature lets you inform your customers in two specific cases ✌️
1. Businesses whose employees visit or deliver to customers but do not receive them at their premises (e.g., locksmith, plumber, cleaning service, home care...).
If you are in this case, it is not recommended to display your address on Google Business Profile, as your customers do not need to know it! You can uncheck the option "Show the Business address to users" and specify your service area(s)!
If your Business's Google listing does not yet exist and needs to be created, we recommend selecting "No" when Google asks if your Business can be visited by customers during creation.
2. Businesses whose employees travel to customers but also receive them at their premises (pizzeria with delivery, personal services agencies, etc.).
In this case, you can display both the address and the zone served.
How to define the zone served?
Your Business's service area can be defined by country, region, city, or postal codes.
Note: the option to define your zone based on a distance around your Business is no longer available. If you had already set it, you can no longer modify it... To change, you must specify your zone again using the new method 😓
Moreover, we advise you not to aim too broadly, especially if you are in a very competitive sector, because defining a zone served does not guarantee you will appear in all results associated with that zone!
How to proceed from Google Business Profile?
Go to your Google Business Profile, click "Edit profile", scroll down to the "Location and zones served" section, go to the Info tab and enter the information by selecting the city(ies) or postal code(s) your Business serves!
If you have many Businesses, you can send the information to your Customer Success Partoo 😇
Feel free to contact us in the chat at the bottom right for more information!