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Google Business Profile: buyout, takeover, change of owner, how to proceed?

Buyout, takeover, change of owner: what to do on your Google Business Profile?

Written by Pauline Brizard

This article was automatically translated by artificial intelligence. For accurate information, please consult the original French version.

Many Business locations regularly change owner, Organisation, or manager: what to do if you want to modify your Business location information? Not keep the old owner's bad reviews? Remove the old Business Profile? Partoo gives you some tips! 😇

If you are not familiar at all with Google Business Profile, these operations can be quite complex: note that Partoo supports its clients with these issues.


You want to keep the referencing and reviews of the old Business location

In this case, it is necessary to recover ownership of the Profile and possibly change the information, or even announce the change of owner via a Google Post 😉

Changing information such as name, category, address can affect the Profile status (requires re-validation of the Google Profile, suspension of the Profile) - and thus the visibility of the information on Google Maps/Search. You will find in the attached article the precautions to take when modifying your Business's Google Profile.

There are several possibilities for this:

  • Either you know the old owner of the Profile, then you must ask them to make you the owner (see article on this subject)

  • Or you do not know the current owner of the Profile: in this case, you must repeat ownership requests via Google hoping the old owner does not refuse them.

Once the old Profile is recovered, it is then necessary to contact Google Business Profile support to merge your two Profiles.

⏱️ Timeframe for review transfer: Once the merge request is sent to Google, the process takes about 1 week (to allow for Google's response time and the transfer action itself), then an additional 24 to 48 hours for all reviews to appear on the new Profile. This operation is irreversible and may result in the loss of some review responses.


If all these steps seem too complex and you are afraid of getting lost, you can entrust this work to specialists: the Partoo teams 🚀

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