This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.
Template presentation:
The distribution template is a blank Excel model through which you can provide us with the information of your Business.
In the columns of the document are all the fields that we can transmit to our distribution sites. You will find the rules for each column in the 5th row.
Each row of the document will correspond to one of your Business.
Once your template is completed, you can send it to your Onboarding Manager who
will ensure its integration on Partoo
will be able to audit the listings on Google.
Content of the distribution template - Information distributed
Data marked with * are mandatory to create a Business on Partoo
Org id: do not fill in, it is the identifier of your company in the Partoo database.
Name of your Business* : this is the name as it appears on the storefront of your Business, it must also match the name on the official documents of the Business (Kbis or invoice). It is advised to avoid adding keywords in the name, as they are not accepted by Google: adding a keyword in the name goes against Google's rules. It can also negatively impact your Business's SEO.
If your Google listing is flagged as a doublon or suspended by Google, it will be impossible to restore it if the name of your Business does not comply with Google's rules.
SIRET: the 14-digit SIRET number of your Business is only mandatory for Businesses located in France to be distributed on the Hoodspot platform. To learn how to obtain it, click here!
Address of the Business*: The most precise main address of your Business.
Address complement: the postal address complement of your Business (e.g., Commercial Activity Zone, locality, building…) Warning: do not indicate cedex or PO boxes, which are not accepted by our distribution sites
City*: the city and postal code must match. If needed, you can refer to the national La Poste database for Businesses located in France.
Postal code*
Country code*: the country code where your Business is located, two uppercase letters (e.g., FR)
GPS coordinates: if your Business is located at an imprecise address, please provide your GPS coordinates.
Hours and Special hours:
Daily hours: they must follow the following format: 08:30-19:00. In case of a break, the format must be: 08:30-12:30, 14:00-19:00.
Special openings: the format to follow is: 2025-12-25: 08:30-12:30, 14:00-19:00 (YY-MM-DD: HH:HH-HH:HH).
In the case of a special opening where the Business is open 24/7, please only indicate the day with the format (YY-MM-DD).
If your Business must be exceptionally open for several days, please separate them with a semicolon ";".
Special closures: the format to follow is: 2025-12-25 (YY-MM-DD).
If your Business must be exceptionally closed for several days, please separate them with a semicolon ";".
*YY = Year, MM = Month, DD = Day, HH = Hour.
We advise you to indicate the hours or closures for all public holidays of the current year.
If your hours remain the same for the public holiday, you must indicate it in the "special openings" column.
If your Business is closed for the public holiday, you must indicate it in the "special closures" column.
Main category and secondary categories:
Categories allow users to specify the activities offered by your Business(es). It is not possible to create categories on Google: you will find more information about Google categories in this article: https://support.google.com/business/answer/7249669?hl=fr
Main category*: the category you choose will be the one visible when a user searches for your Business.
Secondary category(ies): choose several related to the main activity of your Business for better SEO impact. You can enter up to nine categories.
Contacts:
Phone number: necessary to be listed on directories (e.g., 118000). In France, you can choose the following formats: 01 23 45 67 89 or 0123456789 or +33123456789; abroad, use the international format: +33123456789
Email address: the format must be xxx@xxxx.xx
Descriptions:
Short description: max 80 characters including spaces.
Long description: max 750 characters including spaces. It cannot contain URLs.
External links:
Website URL: the link to the "store page" of the Business in question on your store locator if you have one; otherwise directly your store locator or your website. Warning: the link must start with "https://www." to be accepted.
Facebook URL link: a link to the Facebook page of your Business (local Facebook page), or to your brand's Facebook page. Similarly to the website URL, the link must start with http://www. or https:/www. Links to the posts section of the page are not accepted.
Twitter link: a link to your brand's X page. Links to the posts section of the page are not accepted.
Photos:
Accepted photo types:
The photo must be in JPG or PNG format
The photo size must be less than 5 MB
The minimum resolution is 350px (height) by 350px (width)
The link must start with http:// or https://
Logo: a URL link to your brand's logo
Cover photo: a URL link to the main photo of your Business
Photos: the different links must be separated by a comma ","