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The Visibility Statistics interface allows Partoo users to track in real time the statistics of their Google Business Profile listing(s)
Three main indicators are available on this page:
Searches: number of discovery and brand searches, as well as the list of keywords on which your listings appeared.
Views: number of views of your listings on desktop and mobile, split between Google Maps and Google Search.
Customer actions: clicks to the website, phone calls, and requests for directions.
How to use filters?
You can customize the display of your data using the filters located at the top of the page:
Business: select one or more businesses from your network.
Period: choose the analysis period (default is the current year).
Compare to: view the evolution of your indicators compared to the previous period (month, quarter, or year).
💡 By default, data is displayed over a rolling 12 months and compared to the previous 12 months.
How is the statistics page structured?
The interface consists of two parts:
Summary cards present key data for each indicator:
Totals for the selected period
Change compared to the previous period (increase or decrease in %)
Breakdown by channel or medium
Detailed charts show the evolution of data over time as well as internal rankings of businesses.
You can display a global view of one of the three KPIs (Searches, Views, Actions) or access a detailed view of their sub-indicators (example: Searches > Keywords).
1. What do searches correspond to?
Searches correspond to the number of times your businesses appeared in the Google results following a query made by an internet user.
These searches are counted according to the keywords entered by users.
💡Google counts only one keyword per user and per business.
If a user searches “Peugeot Lyon” to find your business, they will be counted only once, even if they repeat the same search several times during the month.
The evolution curve allows you to visualize the trend of searches over the selected period, with the possibility to compare to the previous period.
📅 Search data is updated monthly and becomes available between the 5th and 10th of the following month (e.g., April data is accessible between May 5 and 10).
2. What do views correspond to?
Views represent the number of times your listings have been displayed by internet users in Google search results or on Google Maps.
They are grouped by device type (desktop, mobile) and by channel (Google Search / Google Maps).
Views are counted per day and per user:
If a user views the same listing multiple times in one day, only one view is counted.
If the same action is repeated the next day, a new view is recorded.
This data is updated daily in Partoo, but Google may make adjustments during the first days of the month.
Numbers generally become reliable from the 5th of the current month.
3. What do actions correspond to?
Actions include all interactions made by internet users on your Google Business Profile listings:
Clicks on the website
Counted once per day and per user. Multiple clicks on the same day count only once.Phone calls
Counted the same way as website clicks (once per day and per user).Requests for directions
Counted individually: each click on the “Directions” button is taken into account, even if the action is repeated several times in one day.
📅 As with views, action data is updated daily and becomes reliable from the 5th day of the current month.
4. How to export my data?
Export your data to analyze your statistics in more detail or share them with your teams.
Option 1. Export by download
Click on the “Download” icon located at the top right of each table or chart.
Enter the email address where you want to receive the data.
Click on “Receive the document” to confirm sending.
You will then receive a file containing your detailed statistics by Business, indicator, and selected period.
Option 2. Export by screenshot
Click on the “Capture” icon located at the top right of each chart.
A snapshot of the chart will be generated, ideal for integrating into your internal presentations or reports.
Feel free to contact us by clicking on the blue bubble at the bottom right if you have any questions!