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When your Google listing is suspended or deactivated, it can strongly impact your Business.
The suspension/deactivation of your Google listing can occur for various reasons, often related to non-compliance with Google's rules.
In this article, we help you understand the possible causes of a suspension/deactivation and the documents to provide so that we can initiate a restoration request with Google.
Main reasons for suspension
Google can suspend a listing for various reasons, generally related to its usage guidelines. Here are the most common cases:
1. Incorrect or inconsistent information
The address on your Business's Google listing does not correspond to a physical location (for example, a P.O. box or a non-compliant virtual address).
The phone number on the Google listing is generic or non-local.
Company name including keywords or promotional information.
2. Non-compliance with listing guidelines
The chosen activity is not eligible for a Google listing (some exclusively online activities, for example).
Creation of duplicate listings.
Attempted false or abusive location.
3. Significant change on the listing
Multiple recent changes on the listing.
Modification of sensitive listing information: address, name, or main category.
Change of ownership without full verification.
4. Listing reported by other users
Multiple reports of the Google listing by customers or competitors.
Suspicion of identity theft or fraudulent activity.
5. Violation of content policies
Offensive, misleading, or illegal content in posts, descriptions, or photos.
Documents to provide to request listing restoration
To enable us to submit a complete restoration request to Google, please send us the following documents in the name of the concerned Business:
1) Proof of the Business's legal existence
Proof of the Business's legal existence takes the form of a Kbis extract or INSEE certificate (dated less than 3 months ago).
2) Proof of premises occupancy
Proof of premises occupancy can take the form of:
invoices (electricity, water, internet…) bearing the Business name and the exact address listed on the Google listing
a commercial lease contract
3) Proof that the address listed on the listing is indeed a place of activity
This proof concerning the address must take the form of:
Photo of the facade with visible signage
Photo of the interior showing the activity (counter, office, equipment, etc.)
Screenshot of the website or another directory showing the same address
⚠️ Important: all documents must be legible, unaltered, and the information must exactly match those indicated on the suspended Google listing.
How do we proceed?
Upon receipt of your documents:
We verify their compliance.
We compile a complete file.
We submit an official restoration request to Google.
We ensure follow-up until reactivation (or keep you informed in case of refusal).
The processing time by Google can vary from a few days to several weeks.
We remain by your side
A suspension can be frustrating, but it is not final in most cases. The more solid and prompt evidence you provide us to Google, the better our chances to restore your listing as soon as possible.