Competitive Intelligence helps you compare your e-reputation with your competitors’. To make sure the results are relevant, you’ll need to complete an initial set-up.
Requirements
Before you start, make sure that:
you have the Presence Management and Review Management+ products (required)
your tags are correctly set up in RM+
👉 These tags will be used for your competitive analysis, so their quality is essential if you want relevant results.
Don’t hesitate to contact your Customer Success Manager if you’re unsure!
Accessing the settings
Go to:
Settings ⚙️ → Statistics → Tags & Analysis
From this page, you can configure:
your tags
your review analysis (Review Management+)
your competitive analysis (Competitive Intelligence)
Step 1: Define the overall analysis level
The overall analysis level for Competitive Intelligence depends on how your own review analysis is configured:
If your review analysis is set at organisation level, competitive analysis will automatically be applied at this level.
If it is set at group level, competitive analysis will be available at group level.
Please note:
Whichever level you choose (organisation or group), you’ll still be able to access a detailed analysis by business.
Step 2: Define the analysis language
The language used for your competitive analysis is the same as the one selected for your own review analysis.
Step 3: Add your competitors and keywords
Click “Configure” to open the full set-up.
Selecting competitors
You can add up to 10 competitors.
You can also split them by group (e.g.: 2 competitors for 5 groups).
👉 Remember to add:
the different spellings of the name
variants and abbreviations
the competitor’s website
Selecting keywords
You can add up to 3 keywords if your set-up is at organisation level.
You can add up to 1 keyword per group if your set-up is at group level.
👉 These keywords help identify your competitors correctly in reviews.
Step 4: Launch the analysis
Once you’ve completed the set-up:
👉 Click “Save and launch analysis”
The analysis for the previous quarter will be available in the following days.
Future analyses will then be updated automatically every quarter.
Best practices
To get the most value from Competitive Intelligence:
Use clear and consistent tags in Review Management+.
Add all name variants for your competitors.
Make sure your review data is recent and sufficient.
Want to go further?
👉 What is Competitive Intelligence?
👉 How can you interpret your Competitive Intelligence results?