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Competitive Intelligence allows you to compare your e-reputation with that of your competitors. To ensure relevant results, an initial setup is necessary.
Prerequisites
Before starting, make sure that:
You have the products Presence Management and Review Management + (mandatory)
Your tags are correctly configured in RM+
👉 These tags will be used for competitive analysis: their quality is essential to obtain relevant results.
Do not hesitate to contact your customer success if you have any doubts about this!
Access settings
Go to:
Settings ⚙️ → Statistics → Tags & Analysis
From this page, you can configure:
your tags
the analysis of your reviews (Review Management +)
your competitive analysis (Competitive Intelligence)
Step 1: Define the overall analysis level
The overall analysis level of Competitive Intelligence depends on your setup for analyzing your own reviews:
If your review analysis is set at the organization level, the competitive analysis will be automatically applied at this level.
If it is set at the group level, the competitive analysis will be offered at the group level.
Note:
Whatever the chosen level (organization or group), you will have access to a detailed analysis by Business.
Step 2: Define the analysis language
The language used for competitive analysis corresponds to the one chosen for analyzing your own reviews.
Step 3: Add your competitors and keywords
Click on “Configure” to open the full setup.
Selection of competitors
Up to 10 competitors maximum
Possible distribution by group (e.g., 2 competitors for 5 groups)
👉 Remember to add:
the different spellings of the name
the variants and abbreviations
the competitor's website
Selection of keywords
Up to 3 keywords if your setup is done at the organization level
Up to 1 keyword per group if your setup is done at the group level
👉 These keywords help correctly identify your competitors in the reviews.
Step 4: Launch the analysis
Once the setup is complete:
👉 Click on “Save and launch the analysis”
The analysis of the last quarter will be available in the following days.
Subsequent analyses will be updated automatically each quarter.
Best practices
To maximize the value of your Competitive Intelligence:
Use clear and consistent tags in the Review Management + product.
Add all name variants of your competitors.
Ensure your review data is recent and sufficient.
To go further
👉 What is Competitive Intelligence?
👉 How to interpret Competitive Intelligence results?