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Competitive Intelligence is an advanced competitive analysis tool that allows you to understand your positioning in your market beyond your sole performance.
It combines 3 key dimensions:
📊 E-reputation: ratings, reviews, and response rate of your Organisation and your competitors
💬 Analysis of your competitors' Google Reviews: understanding the strengths and weaknesses of your competitors through semantic analysis of their Google Reviews
🔎 Local visibility (SEO): comparison of your Google positioning against your competitors on strategic keywords
👉 Objective: understand your market positioning and the factors that explain it.
1. Compare your performance to that of your competitors
Analyze your positioning in your market through key indicators:
average rating and review volume
response rate
SEO visibility on strategic keywords
👉 These indicators make full sense when compared to your local and national competitors.
2. Understand your competitors' Customer Experience
The analysis of your competitors' Google Reviews is based on the tags you have defined (e.g., price, welcome, service, quality).
👉 Specifically:
competitors' reviews are analyzed according to your business criteria
you identify major market trends
you understand how each competitor is perceived
3. A market + competitor vision
You access two levels of analysis:
a global market vision: common strengths and weaknesses observed
a competitor analysis: detailed reading of each player
👉 This allows you to clearly identify perception gaps between your Organisation and your competitors.
4. Global and local analysis
Competitive Intelligence is available:
at the global level (Organisation or group of Business)
at the local level (Business)
👉 You manage your strategy on a large scale while keeping a field-level view.
Conclusion
Competitive Intelligence helps you understand your real positioning in your market and identify improvement levers against your competitors.
👉 You now know:
where you are ahead
where you lose customers
which topics to prioritize (price, quality of service, welcome…)
You no longer just observe the competition, you know how to act concretely.
If you want to know more, do not hesitate to contact our teams!