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Competitive Intelligence analysis is available in the Statistics → Competition section of Partoo, through two pages:
Competitors' Reviews
Competitors' Review Analysis
👉 These two views allow you to explore your competitors' performance from both a quantitative and qualitative perspective.
"Competitors' Reviews" Page
1. Filter your analysis
On the statistics page, several filters allow you to refine your reading:
Level of analysis: global (organization/group) or local (Business)
Analysis period: analyses are conducted quarterly
Competitors: selection of one or more competitors (default: all)
Tags: selection of a business theme (one tag at a time)
👉 All indicators automatically adjust based on the selected filters.
2. Understand the overall market performance
The main indicators allow you to compare your performance to that of the market:
average rating
average review volume
average response rate
👉 These KPIs are calculated from the average of all selected competitors.
3. Compare performances in detail
A comparison table allows you to position yourself against your competitors on several indicators:
Average rating: displays the competitor's average rating over the selected period. It is calculated by averaging the ratings obtained across all the Business locations they own.
Average number of reviews: average number of reviews per competitor POI over the period. Calculated by dividing the total reviews received by the number of Business locations.
Response rate: displays the competitor's average response rate over the period. It is calculated by averaging the response rates of all the Business locations they own.
SEO positioning: displays the competitor's SEO ranking for a selected keyword.
Share of positive reviews: displays the percentage of reviews with 4 or 5 stars out of all reviews received. It is calculated by dividing the number of 4 and 5-star reviews by the total number of reviews received.
👉 The table highlights:
your performance (in blue)
the market average (in yellow)
and each competitor's performance
Charts also allow you to track the evolution of these indicators over time.
Focus: rating distribution
A dedicated tab allows you to visualize the distribution of ratings:
display by competitor or all competitors
view in percentage or volume
👉 This allows comparison of review structures among market players.
Focus: SEO positioning
A “Position” tab allows you to track your Google ranking evolution for a given keyword. A keyword filter is available when multiple keywords have been defined in the settings.
Local results are aggregated and compared to the list of competitors you have chosen to offer you a national view.
👉 You can compare your evolution to that of your competitors over time.
4. Identify market strengths and weaknesses
The analysis highlights the main trends from customer reviews:
Top 3 strengths: most positive themes in the market
Top 3 weaknesses: most negative themes
👉 These insights are expressed based on selected tags and help understand market dynamics.
5. Analyze each competitor in detail
A dedicated view allows you to consult the strengths and weaknesses of each player:
top 3 strengths per competitor
top 3 weaknesses per competitor
direct access to detailed semantic analysis
👉 You can quickly compare your position to that of each competitor.
"Competitors' Review Analysis" Page
Each competitor has a qualitative analysis based on:
the themes
the sub-themes
the customer verbatims
👉 This allows you to precisely understand the customer perception behind the numbers.
A side menu allows you to navigate between competitors.
If a competitor does not have enough data for the selected period, it appears disabled.
Share results
You can export or share your analyses:
copy or capture insights from the statistics page
copy or capture qualitative analyses for your internal reports
👉 Currently, no automatic email or PDF sending is available.
Conclusion
This analysis allows you to combine:
a quantitative reading (e-reputation KPIs + SEO)
a qualitative reading (semantic analysis of reviews)
and a global and local view of your market
👉 You thus gain a complete understanding of your competitive positioning and associated action levers.
Feel free to contact our team if you have any other questions!