This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.
How do products appear on Google Business Profile?
You have probably noticed that the size of Google Business Profile listings has gradually expanded over the years, especially with the appearance of Google Posts, Q&A, and peak hours! But when you think "omnichannel," you also think about your products, stock, and pricing 🤔
You may have seen it at some retailers; it is now possible to display products in stock directly on the Google listing of a Business as you can see below: the Samsung Galaxy is in stock at Darty Rennes, but it could also be in limited stock or sold out! In that case, the user would be redirected to the nearest store with that product in stock!
According to a study conducted by Google and Ipsos in 2014, 83% of internet users would be more likely to go to a store if they could check product availability beforehand! Thanks to this feature, Google saves you calls from customers wanting to check the availability of their iPhone 7, and they can search for available products in the store by accessing price, ratings, and detailed specifications as shown below! This feature truly brings us into the era of omnichannel 😁
But how do you access this feature? The Partoo teams tell you a bit more... 😇
The meeting of stores, products, and stock:
You probably already know Google Shopping, a Google product that allows e-commerce sites to sell their products on Google if you type, for example, "washing machine" in your search bar! When you want to add information to Google Shopping, you need to access what is called the Merchant Center, where you can manage your product catalog that you sell online (SKUs, pricing, description, etc.). If you have a very large number of product references, you may already be using the Merchant Center API or have decided to outsource this feature to a specialized provider!
As you may have already understood, between the Google Shopping product catalog and the Google Business Profile store catalog, there is only one step: stock! With the launch in the US in 2016 of Local Inventory Ads, Google bridges e-commerce and physical retail and allows retailers to add physical store stock to Google Shopping!
How to simply link your Merchant Center account to your Google Business Profile account?
Anyone with administrator access to your Merchant Center account can contact the Partoo teams and link your GMB and Merchant Center accounts.
To send us a request to link accounts, here are some simple steps to follow:
First, go to your Merchant Center account
Click on the three-dot menu in the upper right corner, then go to Account Linking
Then click on the Google Business Profile tab
Under Google Business Profile Account, click the + sign
Ask your Partoo account manager for the Google Business Profile management email address and enter it
Click Send Request, the Partoo teams will be automatically notified
You can track the connection request status from your Merchant Center (approved, pending, denied). Once the connection is approved, just proceed as follows:
On the Google Business Profile tab of Merchant Center, click + Businesses
Choose the Businesses you want to connect and click Add
Now that you have linked your Google Business Profile and Merchant Center accounts, you need to update your in-store stock:
To do this, you need to set up "in-store product inventory feeds" directly on your Merchant Center, either via CSV feed or JSON API. The idea is to associate a stock with each product and for each "Store code," that is, for each of your Businesses: this information, ideally updated daily, will then be displayed on your Google Business Profile pages, reaching millions of internet users every day 🚀
Partoo's expertise in product stock management ends here! To learn more about this topic, you can either visit the Google FAQs addressing this issue or contact the Partoo chat so we can connect you with a provider who can assist you with product feed issues in stores!