This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.
Google Business Profile allows merchants and networks to highlight and manage the information of their Business.
Google feeds from several data sources:
Data entered directly by the merchant on their client account
Suggestions from internet users (See the article How to prevent changes to your Google Business Profile?)
Sources of third-party data (user content, content from websites...)
Thus, it happens that mentions, coming for example from the website of the Business or from reviews posted by customers appear on the profiles.
What are the different types of mentions that can appear on Google Business Profile?
There are four types of mentions that may appear on Google Business Profile:
"Review" Mention
"Website" Mention
"For Sale Here" Mention
"Google Post" Mention
"Review" Mention
This is the most frequent mention; it appears in the local pack or on Google Maps.
To benefit from it, the Business in question must have a significant number of reviews and therefore the sales staff must ask customers to leave reviews on Google after their visit.
The matching terms between the user's query and the highlighted review will appear directly on the results page. Thus, the Business will be considered more relevant and the click-through rate will improve.
"Website" Mention
It also appears in the local pack or on Google Maps with the phrase "Their website mentions"
To benefit from it, the searched term must be contained in the website and readable by Google. Thus, the site structure must be optimised so that the browser can understand that a page corresponds to the Business represented by the Google Business Profile.
If a user sees that the terms they are searching for are contained on the Business's website, the click-through rate on the profile will be higher because the Business will be judged as more relevant.
"For Sale Here" Mention
This mention is also visible in the local pack or on Google Maps.
This mention comes from user contributions when they answer questions asked by Google after their visit to the Business.
If a user searches for a particular product and it is mentioned on the Google Business Profile, they will have the assurance that this product is sold in the linked Business, and will therefore be more likely to visit it.
"Google Post" Mention
This mention appears when one of the posts published on the Google Business Profile contains terms common with the query made by the user.
Like the previous mentions, this mention will make the Business more relevant in the eyes of the user. It will also help give more visibility to the post.
For a Business to benefit from these mentions and improve its visibility, it is imperative that the profile is complete and regularly updated. A Business that has not optimised its Local referencing will not appear in the top Google results, even if its reviews or website precisely contain the terms in the user's query.
If you need help with the optimisation of the Local referencing of your Business, do not hesitate to click on the blue bubble at the bottom right or click the button below!