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Once your Google My Business listing is optimized, and the information of your business on various local directories is standardized, the main lever to activate to improve your Local SEO is your E-Reputation and more precisely, your Google Reviews.
Google Reviews, the engine of your Local referencing
A few years ago, being present on Google My Business was a differentiating factor in itself.
Today, as more and more businesses are available on this platform, it is no longer just about being listed but about optimizing your presence through several means:
The regular update of information (Special hours, photos...)
The standardization of information across all online directories
The E-Reputation and therefore the reviews present on your Google My Business listings
And it is this last point that today stands as the primary factor of local referencing.
Indeed, according to the MOZ study 2018 Search Ranking Factors analyzing the main factors of local referencing, Google Reviews impact ranking by 15%... compared to 8% in 2016, an increase close to 90% in 2 years!
Which aspects of reviews impact my Local SEO?
As previously indicated, the four aspects of reviews that will improve your ranking on Google are:
The average rating: the higher it is, the better the referencing will be
The number of reviews: the more there are, the better the referencing will be
The frequency of posting: the higher it is, the better the referencing will be
The Lexical field: the broader it is, the better the referencing will be
How can the Review Booster help me improve my Local referencing?
Thanks to the Review Booster, you can encourage your satisfied customers to leave reviews on your Google My Business listings via SMS invitations.
You thus receive more reviews, better ratings, the frequency of posting increases and the lexical field of your reviews widens.
Examples of the Review Booster's impact
Increase in the volume of reviews
Widening of the lexical field
Evolution of ranking
To learn more about this solution, do not hesitate to contact our support team by clicking on the small bubble at the bottom right!