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On Google Business Profile, you can add specific links in addition to your main website. These additional URLs allow users to directly access a specific action (book a table, view a menu, make an appointment), thus increasing your Conversion rates.
What are the different types of additional URLs?
Depending on your Business category, Google may offer you to add links to:
Make an appointment: Ideal for liberal professions, beauty institutes, or maintenance services.
View the menu: Essential for restaurants and bars.
Place an order: For takeout or delivery.
Book a table: For dining with table service.
Show products: To redirect to an online store or catalog.
The list of additional URLs available for a Business depends on its main category.
How to manage my additional URLs from Partoo?
Here is the procedure to manage your additional URLs from Partoo:
Click on the Business you want to edit from the "Businesses" page.
Go to the "Complete your profile" section and click on "Links".
View all additional URLs available for your main category.
Fill in the additional URL fields you want to appear on Google Business Profile.
It is possible to add multiple URLs for certain types of additional URLs. To do this, click on "+ add a link", and another URL field will appear. By clicking on the star ⭐️ you can choose the favorite link that will appear first on your Google listing
Once you are done, simply click on "Save" to update your Google Business Profile listing!
How to manage my additional URLs in bulk?
If you want to edit the additional URLs of multiple Businesses, do not hesitate to contact your Customer Success to proceed with a bulk update of your information!
Special case: Why do links appear without my consent?
Sometimes Google automatically displays partner links (e.g., TheFork, UberEats, Deliveroo) without you having added them manually.
Where do they come from? Google obtains these links through direct partnerships with these platforms.
How to remove them? These "partner" links are not always editable from Partoo or Google Business Profile. If an incorrect or unwanted link appears, you usually need to contact the support of the concerned platform directly (e.g., Deliveroo support) to request the disconnection from Google.