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When internet users search for your businesses online, it is now essential that they can find them and easily access all their essential information: address, hours, or phone number! Beyond promoting an omnichannel journey and increasing customer satisfaction, Partoo also has a real impact on the number of physical visits to your businesses!
To help you understand this impact, the Partoo teams provide you with all the necessary indicators to estimate an ROI:
Distribution of local information (indicator: number of sites where your customers can find you)
Optimisation of the visibility of your listings (indicators: number of clicks, calls, and directions on your local pages)
Improvement of your site's Local SEO (indicator: Average ranking of your website on Google searches related to your activity)
1. Distribution of local information:
The first impact of Partoo is to automatically distribute your points of sale information on more than 20 GPS, online directories, social networks, and search engines!
Simply put, during multidistribution, Partoo meets three obligations of merchants and brands:
A. Being listed: On average, 54% of points of sale in France are not listed on the local sites where internet users go to find them
Partoo takes care of creating all the local pages for all your businesses whether on Google, Waze, Annuaire.com and more than 20 other partner platforms
B. Taking control: very often, businesses do not own their own listings already online. The information distributed is therefore not up to date or even incorrect, which represents a loss for the Business. Moreover, the Business is not immune to malicious acts (for example, the intentional distribution of false information)
Partoo takes ownership of all your listings and allows you to control the information you want to distribute
C. Completing your information: Even when a Business is listed on local sites, its information is incomplete or incorrect in more than one case out of two!
You can enter your information directly on the Partoo interface, and it will be automatically distributed on all our distributor sites. Thus, all the information for all your businesses is always perfectly up to date!
2. Optimisation of the visibility of your listings:
To help you easily quantify the number of prospects our solution brings you, we can precisely detail the number of calls, direction requests, and clicks to your website generated thanks to our technology:
On more than 200,000 points of sale using our solution in Europe, we observed an average improvement in actions on their local listings in one year of:
+ 30% clicks to the Business website
+ 110% direction requests to the Business
+ 40% phone calls
For example, for an insurance group with several hundred points of sale, this represents more than 300,000 additional prospects generated year over year!
3. Improvement of your site's Local SEO:
In a study of 15 of our clients, we observed an average improvement in the website's average ranking from 7% to 40% in the first month following the distribution of their information.