This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.
Tracking allows you to monitor user actions on your Store Locator.
Objectives
Analyze the performance of your Store Locator
Understand user behavior
Identify optimisation opportunities
Tracking Plan
The tracking plan is defined and approved in the functional specifications document before the Store Locator development phase.
The following elements are generally tracked:
Number of page views
Clicks on buttons and CTAs (phone, directions, email, appointment booking, etc.)
Types of devices used (desktop, mobile, tablet)
Traffic sources (Google, direct access, ChatGPT, etc.)
How does tracking work?
During development, Partoo integrates a tracking script directly into your Store Locator's code.
This script:
collects user interactions
sends data to Partoo's Google Analytics 4 account
feeds a Data Studio monitoring dashboard
Everything is configured by our developers; no action is required on your part.
Your monitoring dashboard
Once your Store Locator is live:
A Data Studio dashboard is created by the Partoo team
It is shared with you during the Delivery Meeting
This dashboard allows you to easily track your Store Locator's performance.
Data & Privacy
Three key points:
No personal or demographic data is collected
Adding Partoo tracking does not affect your existing configuration
Partoo tracking complements your tools without modifying or overwriting your data or Data Layer.
Go further (optional)
If you want to use the data in your own tools, you can integrate:
Your own Google Analytics 4 (GA4)
Your Google Tag Manager (GTM)
This configuration must be defined upstream, during the project's functional specifications.