Tracking allows you to monitor user actions on your Store Locator.
Objectives
Analyze your Store Locator's performance
Understand user behavior
Identify areas for optimization
Tracking plan
The tracking plan is defined and validated in the functional specifications document, before the Store Locator development phase.
The following elements are typically tracked:
Number of page views
Clicks on buttons and CTAs (phone, directions, email, appointment booking, etc.)
Types of devices used (desktop, mobile, tablet)
Traffic sources (Google, direct access, ChatGPT, etc.)
How does tracking work?
During development, Partoo integrates a tracking script directly into your Store Locator's code.
This script:
collects user interactions
sends the data to Partoo's Google Analytics 4 account
feeds a Data Studio monitoring dashboard
Everything is configured by our developers — no action is required on your side.
Your monitoring dashboard
Once your Store Locator is live:
A Data Studio dashboard is created by the Partoo team
It is shared with you during the Delivery Meeting
This dashboard allows you to easily monitor your Store Locator's performance.
Data & privacy
Three key points:
No personal or demographic data is collected
Adding Partoo tracking does not impact your existing setup
Partoo tracking complements your tools, without modifying or overwriting your data or your Data Layer.
Going further (optional)
If you'd like to leverage the data in your own tools, you can integrate:
Your own Google Analytics 4 (GA4)
Your Google Tag Manager (GTM)
This configuration must be defined upfront, during the project's functional specifications phase.