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Google Business Profile now allows merchants and networks to showcase their product catalog on their listings!
Why publish my product catalog on Google Business Profile?
According to a Google & Ipsos study, 83% of internet users say they would be more likely to visit a store if they could check product availability before the visit.
This is therefore a new free tool allowing merchants to highlight a selection of products and generate more in-store visits.
Moreover, it is possible to choose the link to which the product's call-to-action will redirect; this can be seen as a way to drive traffic to an e-commerce site or even redirect to a third-party platform (Amazon, MisterGoodDeal...) for merchants without a website.
How to publish my product catalog on Google Business Profile?
For now, it is not possible to add a product catalog to Google Business Profile via bulk import by file or API; the only way is to do it business by business.
Here is the procedure:
From your Google Business Profile account, search for the business for which you want to add a product catalog, click on "Edit products".
Google then allows you to select the products you want either:
by answering certain questions defined by Google.
by adding products one by one.
By clicking on "Add a product", you will then need to enter the information related to your product:
the product name*
the product category*
the product price (optional)
the product description (optional)
the redirect link to the page to buy the product (optional)
You then have the option to repeat the action depending on the number of products you want to add to your business's Google listing.
Then click publish. The added product now appears on your listing!
What should I do before publishing my product catalog on Google Business Profile?
Before thinking about publishing your product catalog on your Google listings, it is essential that you manage them and that they are optimised with up-to-date and attractive information!
If you need help with the optimisation of your Google Business Profile listings, do not hesitate to contact us by clicking on the small blue bubble at the bottom right or visit our site by clicking the button below: