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Maximize your communication with the 'Post' feature of Partoo!
With the Post feature, you can now centralize your publications on Google, Facebook, and Instagram directly from your Partoo account. This tool is designed to help you effectively broadcast your special offers, upcoming events, and other news to your audience.
Here is what you can do with this feature:
Multi-posting: save time by posting simultaneously on Google, Facebook, and Instagram.
Creation and scheduling: easily create and schedule your posts.
Overview: keep an eye on all your publications from one place.
Performance analysis: measure the impact of your posts on Facebook by tracking views, clicks, and interactions.
It is not possible to add a video to your posts from Partoo.
Some tips for posts on Google
1. The "once a week" rule
Consistency is the most important signal for Google.
Post frequency:
Try to publish at least one post per week to keep content up to date.
Setup
Research suggests that engagement with content is generally highest Monday to Friday during business hours.
2. Highlight your value at the beginning of your post
Google usually only displays the first 80 to 100 characters of a post before the user has to click "more."
The hook
Place your most important message or the essence of your offer in the very first sentence.
Be concise
Users will not read entire paragraphs. Just because you have space doesn't mean you have to use it all.
3. Use high-quality visuals
Avoid generic photos; they perform poorly and inspire a lack of trust.
Authenticity
Use photos of your team, your store, and your products to bring your business or event to life.
Specifics
Use high-resolution images (720 x 720 px recommended).
Videos
Limit video duration to 30 seconds.
It is not possible to add a video to your posts from Partoo.
4. Choose the right type of Google post
Selecting a specific post type unlocks unique display features that promote higher Conversion rates.
Make sure to specify precise start and end dates and times in your post and include promotional codes, details, or terms and conditions.
The "New" post type: ideal for general stories, tips, and customer reviews.
The "Offers" post type: add "Get the offer" buttons and visual expiration tags to boost sales.
The "Events" post type: be precise about event details. Although time is not mandatory, we recommend adding it. Post in advance so people can discover it during their planning process.
5. Include a call to action (CTA)
Each post must have a goal. Use the built-in CTA button to improve Conversion rates:
"Book" or "Order online": ideal for direct conversions.
"Learn more": ideal for driving traffic to a blog post or a specific service page on your website.
"Call now": the most effective button for services when the user is on their mobile phone. Avoid including phone numbers in the post text to prevent spam. Instead, ensure your Google listing contact number is up to date.
6. Treat posts differently from social media posts.
This content must be timely. Social media is for discovery when people scroll their feed, but Google posts are meant to reach customers at the exact moment they are ready to visit, call, or buy. Example: you can post a "behind the scenes" video of your chef preparing dinner to strengthen branding on Google Posts, while you might post a specific "dish of the day" with a "Book" button to catch the attention of people searching "a restaurant near me" at that exact moment.
7. Avoid "spammy" formats
Google's automated filters are sensitive. To prevent your post from being rejected:
Phone numbers: do not put your phone number in the post text (use the "Call now" button instead).
Capital letters/symbols: avoid excessive exclamation points or writing in ALL CAPS.
No hashtags: unlike Instagram or X, hashtags do not bring you anything on Google Business Profiles. Save the available space.
How to create a post from Partoo?
Prerequisite: To publish on Facebook or Instagram via Partoo, your Facebook and Instagram account(s) on Partoo must be linked to Partoo and your Business connected to a Facebook page. For more information on this, see this article.
1. Create a post:
Click on "Posts" in the left menu then "+ New post" at the top right.
💡 A shortcut to post creation is available on your "Home". Click "Create a post" to be redirected to the post management tool.
Select the publishing platform(s) (Facebook, Google, Instagram, or multiple at once).
If you select only Google, choose the type of post (news, offer, event). If you select multiple platforms, it will be a "News" post by default on Google.
If you choose to publish both on Facebook and another platform (Google and/or Instagram), Facebook does not allow publishing both an image and a website in one post. An alert message will appear indicating that the image will not be visible on Facebook.
Then select the Business(es) on which you want to publish a post.
Add a photo in the format indicated on the right.
Write the content of the post and a redirect link to the offer or your website for example (optional). For Instagram, you can add text containing a #tag or @page that you want to link (this will be clickable only on Instagram).
Preview your post on the right.
Publish immediately or schedule the date and time of publication.
2. How does adding multiple photos on Facebook and Instagram work?
Select up to 10 photos and arrange them as you like by dragging. The first photo determines the appearance of the post on Google, make sure to respect the 4:5 format or less than 17:9 for Instagram. If necessary, crop the first photo by clicking "crop" next to the trash, and the others will follow automatically (on Instagram only).
3. Schedule a post:
At the end of creation, click "Schedule your publication".
Enter the desired date and time.
Your post will be published automatically at the chosen date and time.
Google rules related to post content
In the text of a post you want to publish on Google, you must not insert the following elements:
links to a website
phone numbers
email addresses
Keywords related to regulated products and services including:
alcohol, tobacco, gambling, financial services, pharmaceuticals and unauthorized dietary supplements, as well as health devices and medical devices.
The keyword “price” as well as the currency symbols ($,€) are rejected by Google
Regarding the photo used in posts:
The photo size must not exceed 10000 × 10000px
It must have a maximum weight of 5Mb. (you can resize your image online like on this site).
The text must not cover more than 10% of the total photo surface
Hotels cannot create posts of the “Offer” type.
Businesses with the main category “Cannabis shop” are not allowed by Google to publish posts on their Google profile.
4. Audience of your posts
From Partoo, you can access the reach and interactions of your Facebook and Instagram posts:
- Reach: number of people who have seen / been in contact with the posts.
- Interactions: number of actions (likes, clicks on hashtags or names, comments...) performed on the post.Click on the platforms under your posts for more details.
Since Google no longer provides statistics on posts since 2022, you will find on Partoo only the statistics on your Facebook and Instagram posts.
How to edit and/or delete my posts?
How are posts sorted on Partoo?
Published: posts published from Partoo.
Expired: posts no longer visible on Google.
To configure: the connection between your Google profile or your Facebook/Instagram page to Partoo is not valid.
Error: posts that were rejected after publication (for example, due to forbidden words, photo issues...).
Pending: scheduled or in the process of being published.
How to edit and/or delete a post on Partoo?
⚠️ From Partoo, you can only edit and delete your Google and Facebook posts! To edit and/or delete an Instagram post, it is possible to do so from your Instagram account.
On the "Posts" page, you have an overview of all your posts. Click on the three dots at the top right of the post you want to edit.
Different options are possible:
View: click "See post" to view your post directly on Google, Facebook or Instagram.
Edit or duplicate: you will be redirected to the creation page at the post description level.
Delete: confirm deletion in the pop-up window.
How to edit and/or delete posts in bulk on Partoo?
⚠️ If you manage multiple Business and a post has been published on these different Business, you can edit or delete this post across all Business.
Here are the steps to follow to edit and/or delete posts in bulk on Partoo:
On the "Posts" page, click on the three dots at the top right of one of the posts you want to edit or delete.
Then click on:
"Edit all", you will be redirected to the creation page at the post description level. Follow the steps to edit your posts.
"Delete all": a pop-up appears on your screen; confirm deletion by typing "DELETE ALL", then validate.