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How to Access the Qualitative Analysis of My Google Reviews in Partoo

In this article, we explain how the qualitative analysis of Google Reviews works, included in the Review Management + offer.

Written by Pauline Brizard

This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.

If you have subscribed to Review Management +, the premium review management offer, you have access to the qualitative analysis of Google Reviews: a powerful tool to understand what really lies behind your Google Reviews.

Leverage the semantics of your Google Reviews with qualitative summaries of your strengths and weaknesses written by our AI agent, categorized by themes and illustrated by customer verbatims.

1. Set up the analysis

  1. Complete these 2 prerequisites before you can configure the analysis:

    • Enable automatic tag assignment

    • Trigger tag retroactivity for the last 24 months

  2. Then, go to your settings ⚙️;

  3. Go to "Statistics", then to the "Review Analysis" tab

  4. Choose how you want the overall analysis to be performed:

    • For the entire organization: the analysis will be performed quarterly on all Google Reviews received within the organization.

    • For all groups in a section: the analysis will be performed quarterly based on the Google Reviews received for each group in the selected section.

    • Analyses for each business will remain available, regardless of this choice.

  5. Then, choose the language for the analysis report:

    • If you selected an organization-wide analysis, the analysis will be reported in the default chosen language.

    • If you selected an analysis by section group, you can assign a different report language for each group.

2. Launch the analysis

You have completed your analysis setup, you can now launch it. To do this:

  1. Click on "Save and launch the analysis"

  2. Check the validation box then click on "Launch the analysis".

3. Explore the analysis

The analysis will be available on a new page titled "Qualitative Analysis", within the "Statistics" section of Partoo.

  1. Use the selector to switch between an overall analysis or an analysis by business.

  2. If available, select the group or business from the list (by default, the first is selected).

  3. Analysis period: choose the analysis date from the dropdown menu. The analysis will automatically cover the last 3, 6, or 12 months, depending on the volume of Google Reviews received.

Once generated, the analysis includes:

  • 3 strengths and 3 areas for improvement among your tags (identical to those in the quadrant chart found in the "Reviews" tab of the "Statistics" section)

  • A written summary of customer perception for each tag

  • The % of positive or negative Google Reviews associated with this tag

Explore an overall analysis

👉 If you are in an overall view (at the group or entire organization level), by clicking on a strength or area for improvement card, you access a more detailed view with:

  • The tag title

  • Key indicators:

    • Number of Google Reviews associated with this tag

    • Average rating for this tag

    • % of businesses positively or negatively impacted by this tag

  • Up to 4 sub-themes per tag including:

    • The number of Google Reviews concerned

    • A summary written by AI

    • Up to 3 customer verbatims illustrating this sub-theme

Explore a local analysis

👉 If you are in a local view (default for business managers), by clicking on a strength or area for improvement card, you access a similar view with:

  • The tag title

  • Key indicators:

    • Number of Google Reviews associated with this tag

    • Average rating for this tag

  • A summary written by AI per tag

  • Up to 3 customer verbatims per tag

However, there are no sub-themes in this view.

4. Share the analysis results

The analysis is updated automatically every quarter; no manual action is needed to refresh the data.
You can take screenshots or copy insights to share in your internal reports or meetings.

💡 A great way to better understand how your customers feel… and easily share it with your teams, without spending hours!

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