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What are the best practices for responding to messages?

No matter which channel your clients use to contact you (WhatsApp, Facebook, Instagram, or your internal site), responding quickly to their messages is essential.

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Written by Margaux

This article was automatically translated by artificial intelligence. For accurate information, please consult the original English version.

A quick response improves Customer Experience, builds trust, and increases your chances of conversion.

However, beyond good relational practices, some platforms also impose strict rules regarding response times. This is especially true for Meta, to limit spam practices.

Respect the response times imposed by Meta

If you do not respond to a message within a defined time, Meta no longer allows you to engage the conversation with your client for free.

The response times to respect are as follows:

  • WhatsApp: 24 hours

  • Instagram & Messenger: 30 days

After this period, you will no longer be able to send messages to your client until they contact you again.

Respond quickly to keep the conversation active

To avoid any interruption in the discussion, we recommend responding to client messages as quickly as possible, especially on WhatsApp where the response window is shorter.

A quick response allows you to:

  • Keep the possibility to freely exchange with the client

  • Improve Customer Experience

  • Increase your chances of conversion

Use the AI agent Jim to automatically respond to your clients

Via Partoo, you have the option to activate Jim, an AI agent capable of automatically responding to your clients' messages, according to a configuration defined by you.

It is an excellent solution to:

  • Guarantee a response within 24 hours, even outside your opening hours

  • Keep the conversation active on WhatsApp

  • Offer a quick and consistent first response to your clients

👉 To learn more about activating and configuring Jim, consult the dedicated article.

Use the follow-up message on WhatsApp

For WhatsApp, Partoo allows you to configure an automatic follow-up message, sent one hour before the end of the 24-hour window.
This helps you keep the conversation active, even if you do not yet have a definitive answer to provide.

👉 Go to the settings of your Partoo account to configure your follow-up message.

What happens if the client contacts you again?

Good news: if your client sends you a new message, the conversation is automatically reopened. You can then respond to them again for free, even after the initial window has ended.

If you have questions about message management, activating Jim, or configuring follow-up messages, do not hesitate to contact us via the blue bubble at the bottom right or reach out to your Partoo advisor.

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