This article was automatically translated by artificial intelligence. For accurate information, please refer to the original English version.
Why activate local redirection of WhatsApp messages?
WhatsApp is a powerful lever for your points of sale: it improves local visibility, meets customer expectations who prefer messaging over calls, and generates conversations with strong purchase intent.
However, deploying WhatsApp at scale remains complex, especially beyond 20 Businesses.
The local redirection feature allows you to use a single WhatsApp number for the entire organisation, while automatically redirecting each message to the right local Business. This ensures quick and personalized support without deployment complexity.
How to activate local redirection?
Prerequisites
You must have configured your WhatsApp account to receive messages on Partoo. Find the instructions in this article.
How to activate local redirection of WhatsApp messages?
Here are the steps to activate and configure local redirection of WhatsApp messages from Partoo:
Go to the WhatsApp settings of your Partoo account, then scroll down to the option "Automatically assign conversations to the right Business";
Activate the activation button;
Choose whether local message redirection should apply:
to the entire organisation
or to a specific group of Businesses
4. Define the topics managed by the central team (optional);
By default, conversations are redirected to a local Business. However, you can assign specific topics to be managed centrally in your organisation's messaging on Partoo.
5. Click "Save" to confirm the configuration.
Local redirection is now activated on Partoo 🙌
How to create local entry points (links and QR codes)?
Each Business can have its own WhatsApp link or QR code. This allows customers to contact the right point of sale directly without going through redirection.
Here are the steps to create a local link or QR code:
In the WhatsApp settings, go to the section "Share your WhatsApp contact in one click";
Search for or select a specific Business;
Copy the link or download the QR code by clicking on the copy icon or the QR code;
Share this link/code with your customers (by email, printed QR codes displayed in-store, on store location pages...).
Find even more tips on sharing your WhatsApp account in this article.
You can also export WhatsApp links and WhatsApp QR codes from multiple Businesses at once to share with your network.
Still from the WhatsApp settings in the section "Share your WhatsApp contact in one click", find the list of Businesses linked to your WhatsApp number.
Click on "Export All" to get an export as a .zip file containing:
A folder with QR codes in image format
An Excel file with WhatsApp links associated with each Business
What does the user journey look like?
There are two types of user journeys.
1. From a central entry point (e.g., website, GBP, Partoo chat)
Your customer sends you a message on your organisation's WhatsApp number.
The AI identifies the conversation topic:
If it is a central topic, the request is redirected to the central team.
If it is a local topic, our AI asks your customer to indicate their city:
If there is only one Business in the area, redirection to it is automatic.
If there are several, the user selects the one they want to contact via a dropdown list corresponding to the geographic area. Then they are redirected to that Business.
💡 The area explored by the AI automatically adapts based on the presence of Businesses nearby: 10 km, 25 km, 50 km, 100 km or more.
2. From a local entry point (e.g., store link/QR code, store locator)
Your customer scans a QR code or clicks on a link associated with a local Business.
WhatsApp opens with a pre-filled message.
If the user sends this message as is, the conversation is automatically redirected to the Business concerned.
If they delete the text before sending, they are redirected to the classic user journey from a central entry point.
💡 Feel free to contact your account manager or use the chat bubble at the bottom right to set up local redirection of WhatsApp messages.