Why Enable Local Redirection for WhatsApp Messages?
WhatsApp is a powerful tool for your local businesses: it boosts local visibility, meets customer expectations (many prefer messaging over calling), and generates high-intent purchase conversations.
However, deploying WhatsApp at scale — especially for organizations with more than 20 locations — can be complex.
The local routing feature allows you to use a single WhatsApp number for your entire organization, while automatically routing each message to the right local business. This ensures fast and personalized responses without the complexity of deploying multiple numbers.
How to Enable Local Redirection?
Prerequisites
You must have your WhatsApp account configured to receive messages on Partoo. You can find the setup guide in [this article].
Steps to Enable Local Redirection of WhatsApp Messages:
Go to the WhatsApp settings in your Partoo account, and scroll to the option:
“Automatically redirect conversations to the right location” ;Enable the toggle button ;
Choose whether local redirection should apply to:
The entire organization
A specific group of locations
Define topics handled by the central team (optional):
By default, conversations are redirected to a local business. However, you can assign certain topics to be handled centrally via your brand’s messaging inbox in Partoo.Click “Save” to confirm the configuration.
Local redirection is now activated on Partoo! 🙌
How to Create Local Entry Points (Links & QR Codes)?
Each location can have its own WhatsApp link or QR code. This allows customers to contact the correct store directly, without going through the routing process.
Steps to Create a Local Link or QR Code:
In the WhatsApp settings, go to the section “Share your WhatsApp contact in one click” ;
Search for or select a specific location ;
Copy the link or download the QR code ;
Share the link or code with your customers (via email, printed QR codes displayed in-store, store locator pages, etc.).
For more tips on sharing your WhatsApp account, check out [this article].
You can also export WhatsApp links and QR codes for multiple locations at once.
The export will come in a .zip file containing:
A folder with QR codes as image files
An Excel file with WhatsApp links matched to each location
What Does the User Journey Look Like?
There are two types of user journeys:
1. From a Central Entry Point (e.g. Website, Google Business Profile, Partoo Chat)
The customer sends a message to your brand’s central WhatsApp number.
The AI identifies the topic of the conversation:
If it's a centralized topic, the request is forwarded to the central team.
If it's a local topic, the AI asks the customer for their city:
If there's only one location in the area, redirection is automatic.
If there are multiple locations, the customer selects the one they want to contact from a dropdown list based on their geographic area. They’re then redirected to that location.
💡 The AI dynamically adjusts the search radius based on nearby locations: 10 km, 25 km, 50 km, 100 km or more.
2. From a Local Entry Point (e.g. Store-specific QR code or link, Store Locator)
The customer scans a QR code or clicks on a link tied to a specific local business.
WhatsApp opens with a pre-filled message.
If the customer sends the message as-is, the conversation is automatically redirected to the corresponding location.
If they delete the pre-filled text before sending, they are redirected through the default central flow, as described above.
💡 Feel free to contact your Account Manager or use the chat bubble at the bottom right of your screen to set up WhatsApp local redirection.